Have you ever thought why website ranks high on leading search engines? It is because visitors spend high time on these sites. Unless visitors find the information they are looking for, they will not stay on the website for longer span. An aesthetically appealing website must complement the functionalities too. Given below are a few tips for creating an attractive web design.
Deciding on the usability and content flow is the primary aspect of website designing. The journey of visitor should be clear so that designing can be done in an effective way. As a website designer, it is important to understand the goals of the business. Try to understand the actions that a visitor might take once he has landed up on the website. Prepare a list to follow to complete those actions. Study the target market and what exactly are they looking for is the mantra. The basic idea is to create the entire storyline in such a way that users follow it till the end. Simplify the journey for the visitor so that he can take desired action.
Easy to use navigation is extremely essential if you want visitors to find the information they are looking for. The elements located on the menu bar should be concise as well as clear. There should be self-explanatory as well as logical flow of information. The initial information on the website should be about the company, its features and history.
When it comes to creating style guide, understanding the brand is the key. The placement of logo should be done carefully. Number of fonts and colors you are considering to use should be pre-decided and an approval from the client should be taken. Use limited colors so that website appears clutter free. The button styles and icons must be decided ensuring consistency. All these elements should sync in with brand value. The style guide must be kept generic, and should not be a restriction for the website designer. Keep it clear and crisp instead of adding details.
Action buttons tend to form the most important element of web design. These buttons are the very reason you have the website. Website designers should create precise call to action buttons which will help in getting higher rate of conversion. Create a strong and power packed message so that the visitors take the action of choosing your products and services. There should be a sense of urgency when it comes to call to action buttons. Make sure that these buttons are visible and are not small or invisible.
Creating form is yet another important aspect of website design. Forms make for one of the best ways of collecting user data and engaging them in further activities. Forms also help in getting feedback of visitors. How the form is designed is extremely crucial for the success of the website. Having three to five fields in the form is sufficient to get maximum form fill ups. Make the process of filling and submitting form easy as well as simple.
Having a clutter free website means visitors can stay for a longer duration. A clean as well as clutter free is more interactive as well as appealing. What creates the first impression is lesser number of pages and clean navigation.
Designing an aesthetically appealing and user-friendly website needs proper planning as well as execution which you can get choosing DesignSkulls as your partner in web design. We ensure the right placement of CTAs and guiding the visitor throughout website so that you can get maximum conversion.